PlayStation® Fiesta Bowl Logo

Logo Design // Branding // Large Scale
2016

The dream project and my (current) magnum opus.

While working as a designer at the Fiesta Bowl, I was tasked with designing the game's new logo when PlayStation signed on as the title sponsor. It was a project with a lot of opinions, a lot of cooks, a lot of back and forth and a lot of versions.

While it may not be my best overall design work, what I am most proud of is how the logo was able to tie in the branding of both the Fiesta Bowl organization and PlayStation, as well as a nod to the game's rich history in the state of Arizona. I was also lucky enough to see my Buckeyes wear the logo on their jerseys twice, but we do not need to talk about how those games ended.